Endicott College Study Abroad Marketing

A year and a half ago, I was tasked with overseeing the Endicott account, and it was then that I discovered the perfect combination of my passions: traveling and marketing. By leveraging these interests, I've been able to effectively promote Endicott's exceptional study abroad programs.

In this role, my duties include filming and editing reels, curating and managing student study abroad content, crafting flyers for cultural events on campus, and actively marketing the study abroad experience to potential students.

Since taking over the account, we've noticed remarkable growth: engagement and followers have increased by 77%, a new TikTok account has been launched, and our outreach has expanded to nearly 30K accounts. Most significantly, we've made great strides in student outreach and interest, with a large increase in applicants to select study abroad destinations where we just about doubled our numbers.